KDM Engineers
Complete website redesign for a construction company, transforming their digital presence and boosting user engagement by 70%.
Increase in mobile visitors
More job applications
Faster page load speed
The Transformation
The Challenge
- Legacy website not mobile-responsive
- Outdated design failing to inspire confidence
- Poor navigation and content organization
- Missing crucial features like job portal
My Solution
- Created fully responsive design with modern aesthetics
- Implemented intuitive navigation and content hierarchy
- Developed integrated job portal for recruitment
- Optimized performance and SEO for better visibility
My Approach
Discovery & Stakeholder Collaboration
Conducted meetings with company leaders to understand their vision, business goals, and target audience.
Design & Prototyping
Created wireframes and design mockups in Figma, iterating based on stakeholder feedback before implementation.
Development & Implementation
Built the website using WordPress, custom PHP, and MySQL for the backend with optimized code for performance.
Testing & Optimization
Conducted cross-browser and cross-device testing, optimized for speed, and implemented analytics for tracking.
Key Features Implemented
Responsive Design
Optimized for all devices
Job Portal
Streamlined recruitment
Interactive Chatbot
Improved customer service
SEO Optimization
Enhanced search visibility
Analytics
Data-driven insights
Performance
3x faster load times
Technology Stack
WordPress
Figma
PHP
MySQL
Key Learnings & Takeaways
Stakeholder Collaboration: Regular communication ensures alignment of expectations and prevents scope creep
Prototyping Value: Creating design demos before implementation saved significant development time
User-Centric Design: Organizing content based on user needs significantly improves navigation and experience
Performance Focus: Considering performance from the start prevents costly rework later
Business Impact
Improved Visibility
Increased credibility and recognition in the construction sector
Efficient Recruitment
Streamlined hiring process saving HR time and resources
Data-Driven Insights
Analytics integration providing actionable business intelligence